The sales department main objective is to drive volume growth, we enhance sales fundamentals with a focus on trade marketing to develop market strategy.
This is fully aligned with brand strategies in order to deliver sales volume and value plus trade marketing support sales forces with well designed fundamental enhancement plans.
Corporate Social Responsibility (CSR).
We embrace our corporate social responsibility through encouraging a positive impact in our activities done on environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders.
We craft our CSR projects in the following thematic areas;
The clip demonstrates a project initated by Equator Bottlers on Women Empowerment. The 5 by 20 project is one of the projects that has been initiated by Coca-Cola with an objective of empowering 5 million women by 2020 across the globe.